Educated Master of Science in Marketing at BI, Oslo. Skilled in CRM, eCommerce, Marketing, Direct Marketing (including permission based email marketing) and marketing research. A good presenter, written several research reports for my own company, Aktiv Digital Dialog and the eBook; “Forstå Epost Markedsføring”. Married, two kids and settled in Stavanger, Norway.

Master of Science in Marketing
I have a 5 year Master of Science in Marketing eduaction from the Norwegian school BI (Oslo). Specialized in eMarketing.

Online Marketing Manager, GE Money Bank, Stavanger
Oct 10 – present (100%)

• Responsible for online sales
• Increase usability and customer experince online
• Support and lead online marketing campaigns and initiatives
• Optimize site, continous champion/challenger tests (A/B)
• Copywriting
• Develop new functionality to support business
• Online branding

Branding & Communications Teacher, Norges Kreative Fagskole
Aug 10 – present (20 %)

• Teacher for 1st and 2nd grade college students in Branding & Marketing Communications.

CRM Campaign Manager, GE Money Bank, Stavanger
Jan 08 – Oct 10 (100%)

• Responsible for all marketing activities to existing customers.
• Key contributor to a newly initiated Branding project and a customer lifecycle tool for optimizing sales, customer service and increase time on book for profitable customers.
• Responsible for creating new crm campaigns, campaign planning, excecuting and reporting. Initiator of a brand new Customer Experience Management (C.E.M.) measurement method for Customer Service.
• Resonsible for building and maintaning GEMB´s email marketing strategy and communication plan and GEMB´s first (ever) customer panel for marketing research purposes.

Consultant, Barometer Markedsanalyse AS, Stavanger
Oct 2005 – Dec 2007 (100%)

• Responsible for client follow up, pitching and creating quantitative surveys on both web and paper.
• Report out to clients on both quantitative and qualitative research.
• Data analysis in SPSS, graphic production in Excel.
• Worked with companies such as Lyse, Stavanger Aftenblad, Kolumbus, IVAR, Stavanger Kommune, Dong, Østerhus, Norsik (Oberthür).

Teacher, NITH, Stavanger
Fall 2006 (part time)

• Teacher (one term) in an IT College in the subject Marketing and Leadership. The job was combined with my fulltime job in Barometer.

CEO & Consultant, Aktiv Digital Dialog ANS, Oslo – Stavanger
Aug 2001 – Oct 2005

• Established one of the first email marketing consulting companies in Norway, August 2001.
• CEO and consultant within the field of email marketing and online surveys.
• Worked close with companies such as Telenor, Hafslund, Choice Club, Gyldendal, Fokus Bank, AVIS, TrygVesta + +.
• Responsible for product development, sales, budgeting.
• Changed the core business of the company in 2005 to focus on ASP (third party hosted) Email Marketing solutions.

Product Manager Online Surveys, DirectMedia AS, Oslo
Jan 2001 – Aug 2001 (100%)

• Responsible for developing an Online Survey tool, sales and conducting surveys and analysis.
• Quit the job because an opportunity opened to start my own company.

Project Leader, Mediaedge CIA AS, Oslo
Apr 2000 – Jan 2001 (100%)

• Responsible for sales and production of online surveys and email marketing campaigns for customers of Mediaedge CIA.

I am a passionat speaker and have been so lucky to get invited to several seminar as a key note speaker. Here´s my list of merits:

Where: London
When: 7-8 June 2011
What: Social and Digital Media for Financial Services
I got invited to London to present a brilliant viral campaign (klassekassen.no) that we ran in GE Money Bank during the period December 1 to February 28. Had a great time talking to International banks such as Santander, Saxo Bank, Allied Irish Bank, Bank of Scotland etc. Got some really good feedback so hopefully the audience enjoyed my 45 minutes of case study.
Web: www.socialfs2011.com

Intervew with me from Social & Digital Media for Financial Services 2011

Where: Oslo
When: 15 September 2010
What: CRM Dagen 2010 (Dataforeningen)
CRM Dagen is an annual CRM-conference arragned by Dataforeningen and for their members. I got invited to give a speach about Customer Experience Management, the new trend in CRM.
Web: Dataforeningen.no

Where: Oslo
When: 2006
What: Infosoft customer seminar
Presenting my report on Email marketing usage in Norwegian corporations on Infosoft´s customer seminar.

Where: Oslo
When: 2005
What: CDG Sandberg customer seminar
CDG Sandberg arranged a really good seminar about trends within CRM. I got the delightful task to speak about email marketing best practice in Norway.

Where: Høyskolen i Telemark / Porsgrunn
When: 2004
What: eMarketing for small business
HiT arranged a seminar for small and medium sized businesses with focus on eMarketing. I got invited to talk about how to get up to speed on email marketing.

Where: Oslo
When: 2002
What: eJournal customer seminar
My own company, Aktiv Digital Dialog, was invited to a customer seminar to speak about Email Marketing. We got some really interesting new clients that day.

2005 – “Forstå e-postmarkedsføring” (book)
During the start up of my company, Aktiv Digital Dialog, I wrote the book “Understanding Email Marketing” containing theory, software evaluation, spam-optimization, email aquisition and best pracices from Norway. The book was printed in Stavanger and used as a gift to our customers and sold on my company website.

2006/2007 – “EpostNorge 2006 & 2007” (white paper report)
In 2006 and 2007 I conducted two studies among 160 Norwegian companies that used e-mail as a marketing tool.